Manage Your PPC Account

Time to watch today’s videos: Approximately 12 minutes.

Additional time to complete today’s action steps: Once you get good at this, you can probably monitor your Adwords Campaign, analyze your stats and make changes in just a few minutes a day.  If this is new for you, it may take you from 15 minutes to an hour to assess your ad conversions and decide what changes to make.

Thirty Day Challenge Transcripts and Training are available below each video.

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Day 22 Introduction Video – 30DC

2008TDC22_Intro_Day22

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Manage Your Google Adwords PPC Campaign

2008TDC22_Manage_PPC_Account

Today we learn more about cost-per-click, click-thru-rates and the importance of ad positioning.  We also learn about a concept called “peel & stick” and how to use “conversion tracking” to make decisions about our ads based on their performance.

Handy Tip – If your CTR is less than 1% it means that your ad is not being effective.

Google Adwords – Click here to get started using Google Adwords.

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BONUS CONTENT

Thirty Day Challenge TV – 2008.08.22 Episode 12

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