Manage Your PPC Account
Time to watch today’s videos: Approximately 12 minutes.
Additional time to complete today’s action steps: Once you get good at this, you can probably monitor your Adwords Campaign, analyze your stats and make changes in just a few minutes a day. If this is new for you, it may take you from 15 minutes to an hour to assess your ad conversions and decide what changes to make.
Day 22 Introduction Video – 30DC
Manage Your Google Adwords PPC Campaign
Today we learn more about cost-per-click, click-thru-rates and the importance of ad positioning. We also learn about a concept called “peel & stick” and how to use “conversion tracking” to make decisions about our ads based on their performance.
Handy Tip – If your CTR is less than 1% it means that your ad is not being effective.
Google Adwords – Click here to get started using Google Adwords.