More Google Adwords

Time to watch today’s videos: Approximately 19 minutes.

Additional time to complete today’s action steps: 30 to 60 minutes – maybe more if you’re adding a lot of keywords, ad groups and ad variations. Personally, I like coming up with ad variations – it brings out my excited, inner geek πŸ™‚

Thirty Day Challenge Transcripts and Training are available below each video.

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Day 21 Introduction Video – 30DC

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Finding Keywords For Your Adwords Campaign

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Keep an eye your AdWords stats
Use Market Samurai to find additional keywords, relevant to your niche – that have AdWords traffic

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Add Keywords To Your Adwords Campaign

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Use the keywords you found with Market Samurai to create additional ad groups.
Create 2 to 3 ad variations in each ad group for split testing

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BONUS CONTENT

Thirty Day Challenge TV – 2008.08.21 Episode 11

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Google Adwords

Time to watch today’s videos: Approximately 18 minutes.

Additional time to complete today’s action steps: If you’re just getting started with Adwords, this may take anywhere from 15 to 60 minutes – the steps for signing up are pretty simple. Once you’re ready to create your first ad – well, you may find that the creative side can be fun – and also time-consuming.

For me, I like to spend a little bit of time tweaking the wording of my ad – playing with different headlines and benefit oriented descriptions. Ultimately, you have to make a decision and run with it. In most cases, I find that my first instincts are my best – with a tweak here and there to smooth out the copy.

The beauty part of this process is – you’re testing – and you can always go back and change things. So – take action and get your first Adwords ad up and running today!

Thirty Day Challenge Transcripts and Training are available below each video.

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Day 20 Introduction Video – 30DC

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Getting Started With Google Adwords

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Pay per click can be a very powerful way to drive traffic – it can also get costly if not done properly. So while it is presented and taught in this year’s thirty day challenge – it is optional. If you are leery about taking this route, you can continue adding content, and building links.

If you’re ready to get started with Google Adwords – go ahead and:

1. Sign up for your Google Adwords account
2. Create your first AdWords ad – focused on your main keyword

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