This post will take us a little bit further into Google Reader by way of the settings. Here’s the video from Ed Dale:
Google Reader – Part 3
Hopefully you’ve had a chance to get started using to Google Reader. You’ve signed up for a few feeds and you’ve started using list view to get through your feeds faster.
Let’s take a peek under the hood and give it a few tweaks – to start, log in to your Google Reader and click on the “settings” link in the upper right corner:
From the Settings > Preferences tab you can set:
- Start page
- Scroll Tracking in Expanded View
- Navigation Pane Display
- Confirm when marking all as read
The key setting here is to set the start page to “All Items – as shown below:
Next up, the Subscriptions tab – here you can really dig in and manage the feeds you are subscribed to.
You can perform various searches from the search box in the upper right corner.
You can also “add to folders” or create a new folder from the “add to folders” drop down menu
In addition, you can delete a feed or you can rename a feed.
You can select multiple feeds and perform “more actions” from the drop down menu – like adding or removing tags – for search and filtering purposes.
The example given involves adding a tag to the feeds you follow for a particular niche – this technique will give you extra search leverage later on. It sounds like we will hear more about this as we get into the thirty day challenge content in August.
Ed also touches on the issue of having multiple Google Reader accounts to cover multiple niches. His answer – and it makes sense – just keep one Google Reader account. It’s organizational capabilities combined with its search functionality will be more than enough for you to be able to keep track of lots of feeds from lots of niches.
Let’s look at the “Tags” tab:
You’ve got tags that you can make “public” or “private” – you may want to keep some of your niche information “private” – here’s the place to do it.
So far, I don’t have any tags like Ed does – guess I’ve still got a ways to go…
You can view the public page of your shared items. You can also email a link and add a clip to your site. We’ll get into this later in the challenge – teaching you how to use Google Reader as part of your internet marketing arsenal. For now, we’re more concerned with getting used to using it.
Now, on to the “Goodies” tab:
At this point, we won’t be covering or using anything in the way of these goodies – unless you are lucky enough to have an iPhone. I hear the implementation is brilliant!
Moving along, let’s click on the “Import/Export” tab – if you’ve been using another feed reader, this will be pretty crucial – and pretty painless.
A lot of people, myself included – have been using Bloglines as a feed reader. And now, I get to “Say Goodbye To Bloglines” by exporting my feeds as an OPML file so they can be imported to Google Reader.
First, I’ll open up a new tab so I can log-in to Bloglines.
Then, on the left side – I scroll down to the “Additional Features” section and click on the “Export Subscriptions” link.
From there, a dialog box opens called “Opening export.opml” I want to save this file to disk – (my desktop) – so I select that option and click okay.
Now that the export.opml file has been saved to my computer – I just click back to my Google Reader Tab – where I’ve left the “Import/Export” dialog open…I browse for the file and click “upload.”
I love it when a plan comes together… Now instead of 3 feeds, I have the 75 I know and love…
That’s almost too easy – can I just say thanks, Ed? – Thanks Ed!
By the way, this will work with any feed reader that will export your subscriptions as a .opml file. Nowadays, almost all will…
The last tab in our Google Reader Settings is the “friends” tab.
We won’t be doing much with this tab for now – there are ways to maybe use this within your teams, but for internet marketing purposes – we’ll be using other, more effective tools…
Back to Google Reader – one of the major issues with feed readers in general is that once you read a post, it goes away. If you decide you want to read it again, you pretty much have to go to the blog – which means you just left your feed reader.
With Google Reader, the items don’t get deleted. You can mark them as read, and still find them later. Oddly enough, with Google being “pretty good” at search technology – now that your feeds don’t get deleted from your reader, you can search and filter through in several ways.
You can search through all items for a particular keyword or phrase. You can also filter through posts that you’ve read or starred or shared – there really are a lot of filtering options for this. If you’re new to this, it may not matter much – but when you’re following feeds across several niches, this will be a powerful resource for you.
“One other thing” – Google is pretty good at determining “relevancy.” Based on the kinds of feeds you are subscribed to, Google can help you find additional feeds that may be relevant to you. And they do it from the “Discover” link:
Once you have added several feeds to your Google Reader, try clicking the “Discover” link and see what kind of feeds Google suggests. You may be pleasantly surprised…
Now, on the one hand, you don’t want to get in over your head – there’s no point getting overwhelmed with feeds. But on the other hand, Google Reader makes it so fast to scan through posts and so easy to manage and search through your feeds – Ed basically says, “Go for it.” I guess all I would add to that is 1) Know your limits 2) Use good judgement 3) Prioritize 4) Make sure you’re focusing on taking action.
You can learn and learn and learn and learn – if you don’t do anything with that knowledge, you’ll never get where you want to go. Focus on taking some action every day. You’ll be learning specific action steps throughout this year’s Thirty Day Challenge – the best thing you can do for yourself once you learn them…is to take them.
Here’s an action step you can take away from this post – go hug someone you love. 🙂
And if you appreciate this post, please take a moment to spread the word…