Sometimes success comes from the strangest places…

I had some success from applying the things I learned from this year’s thirty day challenge.  So did Stephen.  The most important thing was that – as a father and son, we found a project we could work on over part of his summer break – something that didn’t involve video games – something that could teach both of us some life skills and life lessons that don’t get taught in public school.

But so far, the most interesting thing to come out of the thirty day challenge is shaping up to be a nice little business I can run from home.  Let me explain…

First, my younger brother has operated a web-based business from his home for a few years now.  He used to work for a credit bureau – and because he is familiar with credit reporting processes, he is able to help small businesses sort out how to report credit and payment history information to the credit bureaus.

Over the past few months I’ve been sharing what Stephen and I learned, plus he’s been following along with our blog.  His biggest constraint is time.  He’d like to implement thirty day challenge strategies to expand his business – but he doesn’t have a lot of free time.  So, we’ve made an arrangement…I’ve analyzed his site, his competitors, done market and keyword research – and come up with a set of action steps to take that will propel him to better organic rankings and help him get a better return on his Adwords investment.

In return, I’m getting paid to be his search engine marketing consultant.  My latest proposal to him for the ongoing work was to barter for a MacBook Pro, I’m crossing my fingers for that to happen 🙂  I figure it’s really the tool I need going forward and it’s a complete write-off for him – win-win.

In addition to this project, another client has hired me to help with his search engine marketing efforts.

Have you ever heard of a pergola?

I hadn’t, I’d seen them – just never new what to call them.  When Justin and I first met, there were some problems with his website – it was beautiful, but not well optimized for search.  There were none of the usual on-page factors like title tags, description, keywords, etc.  We fixed some of those items before we even ended the first meeting – and then I went to work.

We talked about what it would take to improve his organic ranking – and also about how to get some fast traffic to his site.  He opted to crank up Adwords right away – and using Market Samurai, the Google Keyword tool, and the things I’ve learned about Adwords, it was pretty easy to get a campaign started for him.

We’re in the process of testing and tracking his Adwords campaign and also building backlinks to his site about pergola kits.

In both cases, I’ve been able to use the techniques I’ve learned from the thirty day challenge to help my clients reach their goals.  At first, I wasn’t sure if it “counted” as a 30DC success – after all, it’s not a niche/affiliate type of business.  But I’m able to charge a fair fee based on the work – and it all started with the thirty day challenge.

I owe a big thank you to Ed Dale, Dan Raine, Caro, Nez and the entire Thirty Day Challenge crew – because this looks like the start of something big.  Also thanks to my friends and teammates from the challenge including Sheryl & Cait, Jooles, Eric G. and Allison R – (Long live the Ed Dale Mankini!).

Last but not least, a big thank you goes out to my son Stephen, who kept me accountable (and kept me off the video games.)  🙂

P.S. – If you need some help with your niche, you can let me know in the comments below…

P.P.S – We’ll have an update about Stephen’s school fundraiser soon…

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More Google Adwords

Time to watch today’s videos: Approximately 19 minutes.

Additional time to complete today’s action steps: 30 to 60 minutes – maybe more if you’re adding a lot of keywords, ad groups and ad variations. Personally, I like coming up with ad variations – it brings out my excited, inner geek 🙂

Thirty Day Challenge Transcripts and Training are available below each video.

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Day 21 Introduction Video – 30DC

2008TDC21_Intro_Day21

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Finding Keywords For Your Adwords Campaign

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Keep an eye your AdWords stats
Use Market Samurai to find additional keywords, relevant to your niche – that have AdWords traffic

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Add Keywords To Your Adwords Campaign

2008TDC21_More_Google_Adwords

Use the keywords you found with Market Samurai to create additional ad groups.
Create 2 to 3 ad variations in each ad group for split testing

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BONUS CONTENT

Thirty Day Challenge TV – 2008.08.21 Episode 11

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Google Adwords

Time to watch today’s videos: Approximately 18 minutes.

Additional time to complete today’s action steps: If you’re just getting started with Adwords, this may take anywhere from 15 to 60 minutes – the steps for signing up are pretty simple. Once you’re ready to create your first ad – well, you may find that the creative side can be fun – and also time-consuming.

For me, I like to spend a little bit of time tweaking the wording of my ad – playing with different headlines and benefit oriented descriptions. Ultimately, you have to make a decision and run with it. In most cases, I find that my first instincts are my best – with a tweak here and there to smooth out the copy.

The beauty part of this process is – you’re testing – and you can always go back and change things. So – take action and get your first Adwords ad up and running today!

Thirty Day Challenge Transcripts and Training are available below each video.

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Day 20 Introduction Video – 30DC

2008TDC20_Intro_Day20

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Getting Started With Google Adwords

2008TDC20_Google_Adwords

Pay per click can be a very powerful way to drive traffic – it can also get costly if not done properly. So while it is presented and taught in this year’s thirty day challenge – it is optional. If you are leery about taking this route, you can continue adding content, and building links.

If you’re ready to get started with Google Adwords – go ahead and:

1. Sign up for your Google Adwords account
2. Create your first AdWords ad – focused on your main keyword

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