Sometimes success comes from the strangest places…

I had some success from applying the things I learned from this year’s thirty day challenge.  So did Stephen.  The most important thing was that – as a father and son, we found a project we could work on over part of his summer break – something that didn’t involve video games – something that could teach both of us some life skills and life lessons that don’t get taught in public school.

But so far, the most interesting thing to come out of the thirty day challenge is shaping up to be a nice little business I can run from home.  Let me explain…

First, my younger brother has operated a web-based business from his home for a few years now.  He used to work for a credit bureau – and because he is familiar with credit reporting processes, he is able to help small businesses sort out how to report credit and payment history information to the credit bureaus.

Over the past few months I’ve been sharing what Stephen and I learned, plus he’s been following along with our blog.  His biggest constraint is time.  He’d like to implement thirty day challenge strategies to expand his business – but he doesn’t have a lot of free time.  So, we’ve made an arrangement…I’ve analyzed his site, his competitors, done market and keyword research – and come up with a set of action steps to take that will propel him to better organic rankings and help him get a better return on his Adwords investment.

In return, I’m getting paid to be his search engine marketing consultant.  My latest proposal to him for the ongoing work was to barter for a MacBook Pro, I’m crossing my fingers for that to happen 🙂  I figure it’s really the tool I need going forward and it’s a complete write-off for him – win-win.

In addition to this project, another client has hired me to help with his search engine marketing efforts.

Have you ever heard of a pergola?

I hadn’t, I’d seen them – just never new what to call them.  When Justin and I first met, there were some problems with his website – it was beautiful, but not well optimized for search.  There were none of the usual on-page factors like title tags, description, keywords, etc.  We fixed some of those items before we even ended the first meeting – and then I went to work.

We talked about what it would take to improve his organic ranking – and also about how to get some fast traffic to his site.  He opted to crank up Adwords right away – and using Market Samurai, the Google Keyword tool, and the things I’ve learned about Adwords, it was pretty easy to get a campaign started for him.

We’re in the process of testing and tracking his Adwords campaign and also building backlinks to his site about pergola kits.

In both cases, I’ve been able to use the techniques I’ve learned from the thirty day challenge to help my clients reach their goals.  At first, I wasn’t sure if it “counted” as a 30DC success – after all, it’s not a niche/affiliate type of business.  But I’m able to charge a fair fee based on the work – and it all started with the thirty day challenge.

I owe a big thank you to Ed Dale, Dan Raine, Caro, Nez and the entire Thirty Day Challenge crew – because this looks like the start of something big.  Also thanks to my friends and teammates from the challenge including Sheryl & Cait, Jooles, Eric G. and Allison R – (Long live the Ed Dale Mankini!).

Last but not least, a big thank you goes out to my son Stephen, who kept me accountable (and kept me off the video games.)  🙂

P.S. – If you need some help with your niche, you can let me know in the comments below…

P.P.S – We’ll have an update about Stephen’s school fundraiser soon…

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Keyword Research

Time to watch today’s videos: Approximately 75 minutes

Additional time to complete today’s action steps: You may need to allow for 1-3 hours today. Some of this will depend on your connection speed for downloading Market Samurai.

I had to split this day out over a couple of days – so don’t get discouraged if you need to take some extra time on today’s training…

Thirty Day Challenge Transcripts and Training are available below each video.

***An important blog post and seesmic video to watch…

WE NEED TO TALK – Pre Day 2 discussion – Very Important post and video to watch!

***Please take a moment to watch this prior to launching into the MASSIVE day 2

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Day 02 Introduction Video | Thirty Day Challenge

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A big day, lots of work – and a huge advancement in market research tools…Market Samurai.

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How To Download And Install Market Samurai

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Market Samurai – Click here to download your free 40 day trial of the Market Samurai software.

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Introduction To Market And Keyword Research

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Drill down into a market by finding the mega-niche, niche and micro niches. For thirty day challenge purposes, we want to be looking at a micro niche, which is basically synonymous with a keyword or keyword phrase.

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Using Market Samurai For Keyword Research

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Market Samurai Support – Click here for Market Samurai Support.

Pay attention to these videos and learn to use this tool correctly the first time. Save yourself the trouble of getting temporarily banned from Google…

Oh, and don’t use the keyword presented in the video – use your OWN keyword for your research.

The main criteria we’re after at this point:

SEOT – (SEO Traffic) is more than 80 searches a day
SEOC – (SEO Competition) is less than 30,000 competing pages

Other important factors to consider:

Adwords click-thru-rate (CTR) is more than 2.00% (it is a keyword buyers use for searches). This can help us prioritize keywords.
Also – check the keyword’s OCI percentage. A higher percentage means it is more likely that the keyword is a keyword buyers use. OCI is also used to prioritize your keywords.

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How To Do Keyword Research For The Internet

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Google Keyword Tool – Where to do your manual keyword research with Google.

It’s a good idea to learn how to do this as a backup plan. As with any new piece of software, there are bound to be glitches and other issues. Learning this method of research is your plan B.

By the time you’ve gone through today’s videos, you should be able to narrow down your initial ideas to a list of 2-3 that meet our starting criteria.

How To Use Market Samurai

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Market Samurai Video Tutorials – Click here for the Market Samurai Tutorial Videos

Note: I didn’t include time for watching these videos above – for a couple of reasons. As issues come up or bugs are fixed, new videos will be added. Also – these videos don’t necessarily have to be watched today.

I would recommend that you bookmark/favorite the page above for easy reference, just in case you need it later on…

For Further Study…

Take a look at this article about how to choose a niche – by Lynn Terry at http://www.clicknewz.com

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